Splio Criteo Connector

📘
Provided by: Splio
Connector type: destination
Third-party system: advertising
Available for Splio
• License: Marketing Automation + CDP
• Add-ons: Loyalty, Mobile Wallets, Predictive AI, Identity Resolution

Overview

Splio Criteo connector lets you use audiences built with Custom Audience Filter in Criteo for display advertising campaigns.

This data transfer aims to make the most of the predictive and deterministic attributes in Custom Audience Filter to create effective display campaigns in Criteo.

Prerequisites

To be able to use this connector, you need first to:

have a Splio CDP account
have a Criteo account

Setup process

How it works

Criteo Exporter creates/updates the audience specified by campaign from Splio CDP.
Uploads the list of users exported from Splio CDP using API.

This connection it consists of 3 steps:

Connection details
Export details
Finish

Connection details

To setup a connection with Criteo, Splio needs three pieces of information that you must send:

Client_id
Client_secret
application_id

Export details

The second step of the process is preferences of the exported file

For this part, you will be able to choose one column from the user table, as this is the only information required by Criteo.

And your connection is ready!

This new connector will appear now on the connected list.