Splio Meta Connector

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Provided by: Splio
Connector type: Destination
Third-party system: Advertising
Available for Splio
• License: Marketing Automation + CDP
• Add-ons: Loyalty, Mobile Wallets, Predictive AI, Identity Resolution

Overview

Splio Meta connector allows you to use audiences built with Custom Audience Filter in Meta ads Manager Custom Audiences.

Meta matches profiles with the hashed email addresses or hashed phone numbers provided through the Splio Meta connector to find users you can advertise to on Facebook, Instagram and Audience Network.

The goal is to make the most of the predictive and deterministic attributes in Custom Audience Filters to create effective ad campaigns in Meta by using the created Meta Custom Audiences as a target for your ads, an exclusion or to generate lookalike audiences.

For example, you can use the Propensity to buy attribute or the buyers of a specific product category and expand the population in Meta ads with a lookalike audience, to raise the reach of your campaign.

Prerequisites

To be able to use this connector, you need first to:

have a Splio CDP account
have a Meta ad account
have customer email addresses added to your data feeds beforehand.

Setup Process

Please follow these steps to install the connector:

Log into Meta Ads Manager.
On the left side, go to Users > Partners.
Click on Add in the center of the page.
In the Assign partner pop-up, select Business ID.
Enter Splio business ID to add us as a partner.
Splio business ID: 2252590104995721. The Splio partner name will appear as Tinyclues fbads.

Switch on the Manage campaigns toggle and click Next.
Now you need to assign your assets to Splio. On the left side, click Ad Accounts.
Choose among your Ad accounts the one you wish to connect with Splio.
Switch on the Manage Campaigns toggle and click Save Changes.
A pop-up will appear confirming that your assets have been assigned.

Splio Meta connector usage

Once the setup is complete, Splio will send a test campaign to ensure that the connection is functioning properly.

When you will execute your campaigns in Splio, they will automatically be sent to your Custom Audience on Meta.

You can also export manually one specific audience to Meta with the export and recurring export features.

Meta then matches profiles with the hashed email addresses to find customers you can advertise to on Meta, Instagram, and Audience Network.

ℹ️ No personal data is shared between Splio and Meta.