This section describes our standard data requirements for Telecom CVM regarding Objects and Fields.

If you want to see a simplified overview of our data model, please read our dedicated guide: (lien guide data model simplifié)

As a starting point (default limit by contract), Splio CDP allows you to integrate up to 12 files (or BigQuery tables). Each file will be dedicated to a given kind of object, with its content conforming to the documented data requirements for the object.

Data retention

1 year for everything

Standard objects

Standard objects managed by Splio Telecom CVM:

Object	Category	Definition	Importance	Kind	Mutable?	Delivery frequency
user	Profiling	Individuals, customers or prospects, used for profiling	Mandatory	Dimension	Yes	Daily
ucg	Profiling	Universal Control Group. Users excluded from campaigns to monitor ROI	Recommended	Dimension		Any
crm_return	Profiling		Recommended	Event		Any
mnp	Profiling	Mobile Network Portability: if the user has switched from one operator to another	Optional	Event		Any
migration_actions	Profiling	Dimension displaying the migration of a user from a subscription to another.	Optional	Event		Any
Complaints	Profiling	Complaints and comments from customer relationship management tools	Optional	Event		Any
voice	Usage	Outgoing voice usage. Contains: Onnet, Offnet, PAYG, Bundle, Roaming…	Mandatory	Event		Daily
SMS	Usage	Outgoing SMS usage. Contains: Onnet, Offnet, PAYG, Bundle, Roaming…	Mandatory	Event		Daily
data	Usage	Data consumption events done by the user. Contains: Bundle, PAYG, Free, Roaming	Mandatory	Event		Daily
data_navigation	Usage	Details of web navigation per website and app	Optional	Event		Daily
purchase_usage	Usage		Optional	Event		Daily
call_record_in	Call/SMS records		Recommended	Event		Daily
call_record_out	Call/SMS records		Recommended	Event		Daily
revenue	Transactions	The revenue generated by the user. Contains voice, data, SMS, Mobile Money, VAS, Bundle…	Mandatory	Event		Daily
recharge	Transactions		Recommended	Event		Daily
emergency_credit_transactions	Transactions		Optional	Event		Daily
subscription	Purchases	Purchase events of subscriptions & addons	Mandatory	Event		Daily
subscription_referential	Purchases	Product catalog containing Subscriptions, addons & Value Added Services purchased by the customer.	Mandatory	Dimension		Any
VAS	Purchases	Purchased Value Added Services products	Optional	Event		Daily
geo_loc	Localization	Geolocation information	Optional	Event		Any
ref_geo_loc	Localization	Geolocation referential	Optional	Dimension		Any